I’m kicking this website off with a little rant about politics. I apologize.
As a graphic designer, I am taught to think differently- outside of the conventional theories and explore new options every day. I live in Atlanta, Georgia right now which means I live in a liberal city scattered with extremely conservative people. Usually those people are kept at bay from populated areas because they are afraid of diverse thought and cultures. They get spoon fed propaganda without knowing it- or worse, agreeing with its opinions. Justin and I referred to people’s mindset in these confederate states as “tunnel-vision.” You will inevitably find people with tunnel vision in the south, especially if you are driving after a short rain. The second a raindrop hits the pavement in Georgia, 20% of vehicles immediately and spontaneously crash into the nearest object. Tunnel Vision effects everyone to some degree - we all look out for ourselves and interpret what we see based on our own belief system rooted in our upbringings. This is understandable. Albert Einstein was said to have the gift of creativity. -His reply was that he merely had the gift of viewing the world as though he were not in it. This freed him from conventional wisdom to make his own observations and draw his own conclusions. Imagine if you were born into a world without psychological influence. What astounding conclusions would you make about the world around you? We may not all be Einsteins, but our brains are capable of much more than we use them for.

Today you can’t even get to work without being bombarded with influence; billboards, radio, conversation with ghosts. Just kidding -or am I? Even the fact that you go to work and where you work was partly decided for you by the society you live in. Just remember that your brain is capable of filtering information. Every now and then stop and examine your environment. What is your location? Think universal location. Now think, molecular location. Look at your clothes if you’re wearing any and consider why you are wearing these particular clothes. Consider the fabric, the color, the stain on your pocket. Did you make it yourself? Did you get it from Walmart? How much fresh water was used in a poor nation to grow the cotton that became your shirt? How about that cheeseburger?

I don’t mean to extend my political influence on you, just encourage internal thought. The next time you are faced with a decision, consider what your society expects, then consider our global society, then consider the best course. That’s good, I knew if you thought about it you’d get a Mac instead of a PC. You win.