It occurred to me while watching the Superbowl today that America is in need of more than a political shift towards truth and compassion, but indeed America’s brand could use an overhaul. Of course the Superbowl was on Fox, which does an excellent job of using graphics to engage emotions of terror and shock. I think it has become the “American” way to yell things, rather than speak softly. A strong brand is seen as one that has crammed itself into every aspect of our lives whether or not we asked them to. A good movie is seen as one with an enormous budget and dominating special effects. Check out this interview of Paula Scher about branding America…